J. White & Associates

Welcome to J. White & Associates!

J. White & Associates, founded in 2009 by Jeff and Kristel White, offers a unique form of representation to the professional beauty and retail industries. The firm partners with select premium manufacturers to broker the sales and marketing of their products to—and more importantly, THROUGH—key distribution partners nationally. The firm's management carefully selects the manufacturers with whom they align, and they specialize in emerging market leaders.

After 16 years in the business, president Jeff White saw an opportunity for a unique business model, brought about by the evolution of consolidated distribution.

"The old school rep firm business model offers a shotgun approach, employing dozens of reps selling an average of 40 plus lines," states Jeff. "Redundancy among manufacturers is unavoidable, and focus is frequently obscured. Inevitably, you end up with more reps than viable accounts upon whom to call and more manufacturing partners than you can effectively service. It has become an outdated model.”

“My team focuses on a very limited number of lines—the best in the business. We deliberately place these product lines with our premier distribution partners with whom they have the greatest probability of success."

In a nutshell, WE BUILD BRANDS.

J. White and Associates supports the Common Good Foundation of NC™.

Jeff White

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Jeff relocated to Charlotte in 2003. And in 2009, drawing on 16 years of beauty industry experience, Jeff founded J. White & Associates along with his wife, Kristel."There are fewer customers than ever before. But those customers represent more business potential than ever," states Jeff. "These distributors, retailers, and e-tailers are very sophisticated, and they require ongoing input and collaborative effort on strategic management and planning decisions with our lines. J. White & Associates' model of representation is uniquely suited to providing this superior level of service that both our customers and manufacturers expect and deserve."

Kristel White

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"We enjoy close and trusting relationships with our manufacturing partners," states Kristel. "When taking an emerging brand to its full potential, communication and planning are crucial. You only get one shot at these key accounts, and if a manufacturer is ill-prepared or uninformed, it can be unprofitable at best; perhaps devastating. We work tirelessly to ensure that our manufacturers AND our customers succeed."

Brian Denby

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More on Brian. perience, Jeff founded J. White & Associates along with his wife, Kristel."There are fewer customers than ever before. But those customers represent more business potential than ever," states Jeff. "These distributors, retailers, and e-tailers are very sophisticated, and they require ongoing input and collaborative effort on strategic management and planning decisions with our lines. J. White & Associates' model of representation is uniquely suited to providing this superior level of service that both our customers and manufacturers expect and deserve."

Dewayne ___

[CONTINUED]
More on Brian. perience, Jeff founded J. White & Associates along with his wife, Kristel."There are fewer customers than ever before. But those customers represent more business potential than ever," states Jeff. "These distributors, retailers, and e-tailers are very sophisticated, and they require ongoing input and collaborative effort on strategic management and planning decisions with our lines. J. White & Associates' model of representation is uniquely suited to providing this superior level of service that both our customers and manufacturers expect and deserve."

The Common Good Foundation™

The Common Good Foundation of NC was founded by Jeff and Kristel White, in honor of Dr. Rebecca Davis, to share in their good fortune. “It is our responsibility to help care for those who are unable to speak for or care for themselves,” says Kristel. “We believe that we are all charged with leaving this world a little better than we found it, and this foundation is one way in which we fulfill that duty. Everyone can enhance a life with a simple smile and friendly greeting. Jeff and I are blessed with the ability to do more, and it is our privilege to share.”
The Common Good Foundation of NC currently supports the following charitable organizations:
St.Jude's Children's Hospital - Providing state of the art medical care for the most vulnerable among us, children suffering from life-threatening illness
InReach - Empowering people with disabilities to live life their way.
YWCA - Supporting women and their families to achieve physical and financial independence and success
"As our company grows, so grows our foundation,” says Jeff. “Dr. Davis carefully oversees the foundation, identifying organizations in need of our support during this ever-changing economic environment. We hope to add several other beneficiaries to this list in the coming years.”

"We make a living by what we get; we make a life by what we give.”